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Search Engine Optimization - Web Site Submission and Monitoring

The objective of Search Engine Optimization is to increase web visitor counts by ranking your site high in the results of searches using the appropriate keywords describing the content of your site. We will help you to optimize and improve rank, achieving success through increased sales, cost management and user satisfaction.

Web Site Submission

Submitting your site
We don't rely on search engines to index your site on their own. It may be months before an engine's spider crawls out to check out your site. Search engines are constantly busy indexing sites that have requested their attention - your competition is probably one of them!

Even if your site has been alive for a bit, it may be time to resubmit. If you've made changes to your content or simply want to achieve a higher rank in search engine's results, you need to make sure they have the most recent information on your site.

How do we tell search engines about your site?
There are many software programs and web applications that will submit your site to hundreds of search engines. But when it comes to the top search sites, we recommend submitting manually.

Why submit manually?

  • Major search engines account for over 90% of search-engine-generated traffic, they're too important to leave to an automated procedure.
  • Some search engines don't allow robot submissions.
  • Directories require manual submission (you'll need a category and a description)

Search engines vs. directories
Optimizing your site for search engines is complicated, but the submission process is fairly  straightforward. Normally you only need to provide a URL and an e-mail address. Directories, on the other hand, expect you to:

  • Find the appropriate category for your site
  • Write a site description
  • Provide a URL and an e-mail address

However, since you don't have to worry about all the technicalities involved in HTML optimization to submit to directories, we generally approach them first.

Paying search engines for rankings
"Pay-Per-Click" search engines allow participating sites to pay for high rankings in their results. Overture.com, one of the Web's top 10 search engines, is a noted pay-per-click site.

To be included by a pay-per-click search engine, you select a few relevant keywords and the amount you're willing to pay for each click-through. When a user enters a keyword, the search engine lists sites in order of how much they agreed to pay for that keyword.

Paying services to submit your site
There are hundreds of site submission services out there, including software packages, web-based applications and companies specializing in custom site submission. Each oe has its own strengths and weaknesses.

All search engines are different
Each search engine has their own ranking formulas. Search engines also differ in how they index sites. Some engines may take two weeks, while others need two months. We will help to guide you in all your submission decisions, from how many pages to submit per engine to when to resubmit.

Site Submission Overview

  • Don't wait for search engines to index your site
  • Submitting to search engines is simpler than submitting to directories
  • Each search engines indexes sites differently
  • Pay-per-click engines allow you to pay for higher rankings

 

Web Site Monitoring

What is monitoring?
For a web master or web site promoter, monitoring is the process of tracking a site's traffic or search engine positioning, so that they can gauge the effect of current marketing strategies and develop new ones.

Sites can be monitored at any point after they launch, so it's important to monitor your site after you've optimized it and submitted it to search engines or started any other type of marketing campaign.

Follow our easy guide to learn more about monitoring. There are two categories: search engine positioning and web traffic.

Search Engine Position Monitoring

This section will give you an overview of the process of checking your search engine rankings.

Ranking services

  • There are professional services available to help you monitor your success with search engines.

  • Using position monitoring
  • Wondering how you can apply position monitoring? We'll tell you how to use your information to evaluate and improve your search engine optimization campaign.

Web Traffic Monitoring

The big search engine rankings will bring more traffic to your site. This section will review your options for monitoring your web traffic and evaluating your marketing efforts.

Available reports:

  • Most monitoring services generate reports about how much and what type of traffic you get. We provide a list of the most common reports and their uses. 

Using reports:

  • We'll show you how to use specific reports to evaluate your visitors and your site.
  • Log analysis software (traffic monitoring)
    Discover which software tools are available and choose the one that's best for your business.

Conclusion: Search engine position monitoring and web traffic analysis should help you tailor your search engine optimization efforts and other web marketing campaigns.

Please contact us with any questions, comments or to request a quote.

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"The whole of science is nothing more than the refinement of everyday thinking."

- A. Einstein

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